Business Execution Flow

Project Execution Track

Research & Development (R&D)
All our projects begin with a dedicated research and development phase. We apply structured research methodologies and in-depth surveys to gather insights and data, ensuring the quality and integrity of the entire creative process.

Creative Ideation & Writing
Our specialized creative team develops and writes the core ideas for all films and advertisements. This work is carried out under the direct supervision of creative directors, content producers, and copywriters to guarantee the highest artistic and narrative quality.

Research & Development (R&D)
Pre-Production
Based on the completed research and survey findings, all creative requirements are integrated into a clear timeline and production framework for each project. Initial and animated storyboards / sketches form the nucleus for the visual direction and proposed ideas.

Creative Ideation & Writing
ProductionOnce pre-production is finalized and all requirements and talents are in place—including directors, directors of photography, and designers—the production phase begins. Executive producers and production managers oversee and execute the shoot in full alignment with the approved creative vision, whether on real locations inside or outside the Kingdom, or in specialized studios using virtual production technologies.

Creative Ideation & Writing
Post-Production
After filming is complete, our post-production producers lead specialized technical teams, including editors, visual effects artists, animators, colorists, and music producers. Together, they shape and refine all elements to deliver a final film that precisely matches the agreed artistic vision.